When companies use resources to create goods andservices for consumers, they are generally not requiredto pay the environmental costs of such resource use.For example, fishing companies pay the costs of catchingfish but do not pay for the depletion of fish stocks.Timber companies pay for clear-cutting forests but notfor the resulting environmental degradation and loss ofwildlife habitat. These companies reasonably seek tomaximize their profits, so they do not voluntarily paythese costs or even try to assess them, unless requiredto do so by government laws or regulations.
當公司使用資源,創造貨物和服務給消費者,他們一般不要求支付的環境代價的資源利用。 例如,漁業公司支付費用,補魚,但不支付魚類資源枯竭所耗費用。 木材公司支付砍伐森林的費用,但沒有支付所造成的環境退化和喪失野生動物棲息地的費用。這些公司尋求合理最大限度地發揮他們的利潤,因此他們不自願支付這些費用,甚至不願意試著去評估他們,除非政府法律或法律迫使他們必須這樣做。
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